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Specialism

ARCHITECTURE AND INTERIORS PHOTOGRAPHY IN SURREY, LONDON and kent

APPROACH

I photograph residential and commercial property for developers, investors, architects hotels. Creating iconic authentic looking imagery of properties and architecture for use on websites, brochures and advertisements. The photographs I take comprise of exceptional quality and high resolution, precise composition, the best light and attention to detail and are hand crafted to reflect your specific brand requirement. High-resolution cameras, wireless tethering and tilt-shift lenses that correct for perspective and digital post production are all part of my workflow. 

I achieve the highest possible quality results by shooting composite images to capture the widest possible dynamic range and to ensure that colours remain vibrant and accurate. Shooting in this way allows me the flexibility to work efficiently on-site with minimal equipment. Complementing existing light where needed to enhance specific details without losing the overall lighting scheme or ambience. Occasionally more lighting and other additional equipment are required. Once combined, the composite image creates an authentic final photograph that’s close as possible to how the human eye perceives a scene, without drawing attention to the digital image or techniques used to produce it. This approach respects the architects’ vision for their design and draws the viewers attention. A typical architectural shoot includes a hero shot that encompasses a wide scene, closer detail shots of important design features and materials etc. In the case of a new build residential show home imagery would also include lifestyle photographs with carefully placed props that tell a story and place potential buyers in the space..

WORKFLOW PRE-SHOOT TO POST PRODUCTION​

PRE-SHOOT

After listening to your requirements I will prepare a plan to shoot the space in the best light and most efficient manner. If necessary arranging a site recce or contacting the site directly in order to ensure that the site is ready for photography and there are no unforeseen variables.

To prepare for a location shoot. I usually request a site map with a north point, postcode or map co-ordinates. I then plan each shot considering the sun’s movement and the best angles for both exteriors and interiors. Other useful materials that can be supplied are CGI imagery and brochure mock-ups or layouts. As many shoots are weather dependant maintaining a line of communication is essential at this stage.

SHOOT DAY

After liaising with the site contact usually a site manger or facilities manger a final plan is agreed. It’s most beneficial to shoot a site when all trades have left and the site is ready to hand over to the end user. This is not always possible and communication on site is critical and I will maintain contact with the commissioning client to ensure that the work is completed to expectations. I have many years experience working on busy sites and understand the need to be flexible while assertive. 

A typical shot of an interior would first involve finding the best angle and composition to photograph. Once the camera position is established I will then if feasible or possible position props and furniture to ensure the image is balanced for the chosen composition. 

A sequence of shots is captured for both the ambient light and my own supplementary lighting. The process of doing this requires that the camera tripod remains undisturbed throughout. 

POST PRODUCTION

All images are uploaded to a secure gallery within a dedicated Client Area containing all your historic photoshoots. From the shoot gallery you  can review and select images for licensing, optimisation and composite creation. These images are stored long term and will always be available for you view. Once you have selected your images I will careful retouch and optimise for reproduction in your chosen media and according to any brand considerations. Supplying images within the agreed timeframe and exceptional quality.

Optimisation and composite creation involves manually combining images on a computer into a carefully crafted composite image which renders the most realistic appearance without sacrificing the lighting design or natural light. It also allows colours to be accurately represented and the external views through windows to be balanced with the interior. Finally, the image is retouched, colours and contrast adjusted for optimum results for both print and online media. Any unwanted items are removed or perhaps unfinished site details corrected. 

The whole process can involve several hours of work on a single image. I don’t use A.I. or other automated processes, while the results are very good and reduce post production time they yield dubious quality and reduce many images to the same generic look making it hard to distinguish between brands. I prefer to create bespoke imagery which results in considered and unique imagery tailored to the brand or client in question. 

All finished high res images are supplied with a non transferable commercial image usage licence.