ACC Aviation recently launched an excellent new website. I was fortunate to be asked to take the corporate portraits of their staff which feature on the new website. Taken over 3 days at ACC Aviation’s new HQ the results are lively and fun and reflect well the very friendly staff.
The brief was to capture a spontaneous and natural shot of each member of staff member including the senior management. Simple lighting and dark background.
After an initial scout of the offices. It was decided we would shoot in the always dependable meeting room. I went about the photography by using a single strobe light with a fast recycle time and short duration. This meant that I could keep taking shots while the conversation flowed, capturing the lively and naturally engaged moments. The light itself was modified using a 6 ft Octa soft box with grid. I chose to use the grid because the space was tight. Using the grid avoided light spill onto the background and other surfaces close by, this often results in unintentional fill of the shadows and a flat looking subject. These particular shots were helped with great banter from Marketing Manager Emily Nesbitt.
ACC Aviation specialises in aircraft leasing, charter and the supply and refurbishment of aircraft seating. The Headquarters are based in Reigate just outside London.
This will be my 15th year taking photographs for some of the most prestigious private and public healthcare organisations. I began my freelance career in 2000 and I have since amassed a great deal of experience working within many varied healthcare environments from A&E, operating theatres, ITU, paediatrics, Oncology, x-ray, cath lab to general /dental practice, care homes for the elderly and services for those with learning difficulties. I have met wonderful staff and patients who agree to be photographed in sometimes difficult circumstances.
I have enjoyed this type of work a great deal as it has offered me a chance to work within exciting but challenging situations with often strict time constraints and space to work. Photographing operations provides some of the most interesting and challenging healthcare photography to create, I feel privileged to be allowed into this environment and to witness critical life saving work in progress.
My first experience of photographing an operation was during a hip replacement procedure at a private hospital. I was apprehensive at first and daunted especially when the time came to put on scrubs and enter the theatre, having a vivid imagination does not help. My fears though were quickly dispelled by the understanding staff who were in good humour and put me at ease straight away eventually goading me to get closer to the action and better images, they recounted tales of other first timers to operations who fainted during their visit requiring medical assistance themselves. Its tempting in these situations to stand in a corner and remain there, out of the way of the busy staff, fearful of distracting anyone or stepping into a sterile area. Some of the best images I have taken were at close proximity to the staff and operating area. Of course sometimes this is not appropriate and remaining out of the way in a corner is the best place to be. I am still learning about working in these environments and discovering new ways to approach the subject matter with unique viewpoints, use of lighting and exposure.
2014 has been a wirlwind year. My duaghter Eleanor was born in May and she is a beautiful joy to spend time with. Between power naps and nappy changes the last year has proven especially busy with lots of travel both abroad and in the UK. Photoshoot trips to regions of the UK I would not otherwise have visited and journeys further afield to Barcelona. I have been privileged to meet some amazing healthcare staff and see them at work. It’s been a pleasure to continue to collaborate with my long standing clients, producing creative work for annual reports, websites, marketing and advertising. I am looking forward to producing and developing more creative output in 2015.
I have also upgraded and added new equipment to my kit. The Nikon D810 and D800 currently the only DSLR 35mm cameras capable of producing 36 megapixel files, the largest digital image files available from a camera in this class. In conjunction with this I have upgraded my computer and storage in order to maintain an efficient workflow that can handle the larger files sizes produced by the D800 cameras.
Below is a small sample of photography completed during 2014.
Since November 2013 I have been working flat out taking portraits of store managers for the Co operative Food across the South East, including London, Surrey, Sussex, Kent, Essex, Buckinghamshire and Berkshire travelling some 8503 miles in 6 months visiting 181 sites. The portraits have been taken on location inside the store during normal opening hours, forming part of the ongoing marketing for the refitting of stores. Working alongside the excellent team at Refinery Marketing the images have been used to produce A1 posters for store windows and leaflets.
Google maps have been very useful in planning schedules for this assignment. The map below shows the extent of coverage across the South East. Each point represents a portrait taken on location at a Co operative Food store.