Portraits tailored specifically for the end use in mind online or in print from Linked In, corporate websites, and annual reports to editorial features.
I was asked recently to do a very quick editorial portrait photo shoot of Chris Eubank’s visit to Optical Express in Central London.
ACC Aviation recently launched an excellent new website. I was fortunate to be asked to take the corporate portraits of their staff which feature on the new website. Taken over 3 days at ACC Aviation’s new HQ the results are lively and fun and reflect well the very friendly staff.
The brief was to capture a spontaneous and natural shot of each member of staff member including the senior management. Simple lighting and dark background.
After an initial scout of the offices. It was decided we would shoot in the always dependable meeting room. I went about the photography by using a single strobe light with a fast recycle time and short duration. This meant that I could keep taking shots while the conversation flowed, capturing the lively and naturally engaged moments. The light itself was modified using a 6 ft Octa soft box with grid. I chose to use the grid because the space was tight. Using the grid avoided light spill onto the background and other surfaces close by, this often results in unintentional fill of the shadows and a flat looking subject. These particular shots were helped with great banter from Marketing Manager Emily Nesbitt.
ACC Aviation specialises in aircraft leasing, charter and the supply and refurbishment of aircraft seating. The Headquarters are based in Reigate just outside London.
2014 has been a wirlwind year. My duaghter Eleanor was born in May and she is a beautiful joy to spend time with. Between power naps and nappy changes the last year has proven especially busy with lots of travel both abroad and in the UK. Photoshoot trips to regions of the UK I would not otherwise have visited and journeys further afield to Barcelona. I have been privileged to meet some amazing healthcare staff and see them at work. It’s been a pleasure to continue to collaborate with my long standing clients, producing creative work for annual reports, websites, marketing and advertising. I am looking forward to producing and developing more creative output in 2015.
I have also upgraded and added new equipment to my kit. The Nikon D810 and D800 currently the only DSLR 35mm cameras capable of producing 36 megapixel files, the largest digital image files available from a camera in this class. In conjunction with this I have upgraded my computer and storage in order to maintain an efficient workflow that can handle the larger files sizes produced by the D800 cameras.
Below is a small sample of photography completed during 2014.
Since November 2013 I have been working flat out taking portraits of store managers for the Co operative Food across the South East, including London, Surrey, Sussex, Kent, Essex, Buckinghamshire and Berkshire travelling some 8503 miles in 6 months visiting 181 sites. The portraits have been taken on location inside the store during normal opening hours, forming part of the ongoing marketing for the refitting of stores. Working alongside the excellent team at Refinery Marketing the images have been used to produce A1 posters for store windows and leaflets.
Google maps have been very useful in planning schedules for this assignment. The map below shows the extent of coverage across the South East. Each point represents a portrait taken on location at a Co operative Food store.
Some stats from my ongoing Co-operative store photography commission. To photograph many of the store mangers in the South East.
3308 miles / 1767 miles this year
2526 shutter actuations
With the abundance of portrait images on the net, from selfies to super corporate LinkedIn profiles, images for social media need to stand out from the crowd and project the professionalism and confidence you have. Often a linkedIn profile is the first impression you make or it will reinforce your personality after that first contact. It is surprising how many professionals on linkedIn still use holiday or family photos as their profile image. While this is fine for Facebook. The images tend to all look the same. By this I mean that the lighting, the colour and ambiance are all very similar and are usually quite flat, lacking contrast, or with unnatural colour tones. These type of images can present you as down to earth and approachable, but do not suggest that you follow through with the same attention to detail that perhaps you have given to your CV or profile.
This is where a professional photographer’s portrait can really make a difference. By creating a flattering, approachable and confident headshot, that presents you uniquely the way you want and with attention to your target audience, it will stand above the abundance of selfies or friends snaps.
Whether you choose a pro photographer or not, when it comes to taking your profile portrait there are few guidelines you can follow to improve how well the final results works. From your clothing choices, grooming and the food and drink you choose to eat beforehand.
When I undertake this type of assignment, whether for an individual or a group session, I will use lighting which is complimentary to each subject, and select a background appropriate to the intended use. I will also ask the subjects to follow a few simple guidelines:
During the shoot its advisable to apply the same body language and postures you would adopt when meeting colleagues or clients.
If you are going to upload images yourself to LinkedIn below are thee current guidelines for images.
Example LinkedIn Portraits
Looking back over 2013. Lots of ground has been covered this last year both professionally and personally. With travel to Poland to photograph the Doosan Way and with my own relocation from Cambridge to Reigate, Surrey. As always corporate and healthcare has been a primary focus for my work. I had the pleasure of working with the Royal Brompton & Harefield NHS Foundation Trust Hospital taking photographs for their Annual Review and a visit to the Brompton Hospital by the Secretary of State for Health Jeremy Hunt. I have begun to focus more on portraiture and in particular environmental portraiture, working with the Financial Times on a Business Life feature and the Netherlands largest medical school Erasmus MC.
845 miles and still counting. Currently photographing store mangers portraits for The co-operative food across the South East. Having a great time meeting friendly and dedicated staff. Drinking to much coffee and eating to many chocolates brownies though.