Colour grading and toning provides a look similar to the many social media images found on instagram and elsewhere. This is not the same as applying a filter as you would in Instagram but a process that can be tailored to your specification and unique to a particular image or set of images. A few example options to colour grade and stylise images the non graded image is top left.
Earlier this year I had the great pleasure of working with SME Ltd. A world class engineering firm that has a fascinating heritage. Based in Steyning, West Sussex.
The Scale Model Equipment Company founded by Mr. Alastair Robertson-Aikman in 1946. Began as a designer and manufacturer of precision models for the exhibition and model engineering trade. The company expanded and diversified into engineering subcontracting, producing precision aircraft parts for prestigious companies such as Rolls Royce, Hawker & Martin Baker. The company went onto design pick up arms and turntables for the high end audio market and today continues to manufacture highly complex precision components.
Taking place over two days the photography for SME captured both the heritage aspects of the company alongside the modern precision engineering. It was clear on my first visit to the factory that the company was unique from its 1950’s era architecture to the ethos of hand crafted engineering alongside cutting edge lathes and milling machines.
Everyone I met had a passion for the company and engineering. I was impressed also to see that the founder Mr Robertson-Aikman’s original office remained untouched retaining the original decor of the 1960’s. Most of the product photography took place here and it was like stepping back in time, with wonderful objects from the era such as a desk fan, intercom and telephone. As well as the original furniture and furnishings.
The photographs taken were primarily for a redesign of the SME website which was recently launched. With a long shot list the photo shoot presented many challenges. I was tasked with photographing both exterior shots of the factory as well products on a white screen and environmental imagery of the factory and the precision components. The challenges consisted mainly of working in a confined space that was not
Recent marketing photography completed for one of London’s premier hospitals The Advanced Screening Centre at The Harley Street Clinic. The Harley Street Clinic is part of the worlds largest private hospital groups HCA Healthcare and is located in the heart of London’s prestigious medical district.
Its been a busy year for Healthcare photoshoots, most noteworthy is a 3 day shoot undertaken for the Princess Grace Hospital. A world class hospital located in London’s healthcare district. The newly refurbished hospital is part of the prestigious HCA Group, the leading medical healthcare provider in the UK and United States. Below is a sample of images from a 3 day shoot that took place at the main Hospital and at the Institute of Sport Exercise & Health.