A sample of photographs from a recent healthcare photoshoot for the recently opened RB&HH Speciality Care luxury private out patient and Diagnostics centre 77 Wimpole Street located in the renowned Harley Street Medical Area of London.
Earlier this year I had the great pleasure of working with SME Ltd. A world class engineering firm that has a fascinating heritage. Based in Steyning, West Sussex.
The Scale Model Equipment Company founded by Mr. Alastair Robertson-Aikman in 1946. Began as a designer and manufacturer of precision models for the exhibition and model engineering trade. The company expanded and diversified into engineering subcontracting, producing precision aircraft parts for prestigious companies such as Rolls Royce, Hawker & Martin Baker. The company went onto design pick up arms and turntables for the high end audio market and today continues to manufacture highly complex precision components.
Taking place over two days the photography for SME captured both the heritage aspects of the company alongside the modern precision engineering. It was clear on my first visit to the factory that the company was unique from its 1950’s era architecture to the ethos of hand crafted engineering alongside cutting edge lathes and milling machines.
Everyone I met had a passion for the company and engineering. I was impressed also to see that the founder Mr Robertson-Aikman’s original office remained untouched retaining the original decor of the 1960’s. Most of the product photography took place here and it was like stepping back in time, with wonderful objects from the era such as a desk fan, intercom and telephone. As well as the original furniture and furnishings.
The photographs taken were primarily for a redesign of the SME website which was recently launched. With a long shot list the photo shoot presented many challenges. I was tasked with photographing both exterior shots of the factory as well products on a white screen and environmental imagery of the factory and the precision components. The challenges consisted mainly of working in a confined space that was not
Recent work taken of aircraft galley’s undergoing refurbishment. Animated gif’s show before and after photography.
All Images Copyright © Alex Orrow. All Rights Reserved.
Shoot last year for Contained Solutions. A lovely company specialising in bespoke garden rooms.
Its been a busy year for Healthcare photoshoots, most noteworthy is a 3 day shoot undertaken for the Princess Grace Hospital. A world class hospital located in London’s healthcare district. The newly refurbished hospital is part of the prestigious HCA Group, the leading medical healthcare provider in the UK and United States. Below is a sample of images from a 3 day shoot that took place at the main Hospital and at the Institute of Sport Exercise & Health.
Art Direction: Carl Wills
This will be my 15th year taking photographs for some of the most prestigious private and public healthcare organisations. I began my freelance career in 2000 and I have since amassed a great deal of experience working within many varied healthcare environments from A&E, operating theatres, ITU, paediatrics, Oncology, x-ray, cath lab to general /dental practice, care homes for the elderly and services for those with learning difficulties. I have met wonderful staff and patients who agree to be photographed in sometimes difficult circumstances.
I have enjoyed this type of work a great deal as it has offered me a chance to work within exciting but challenging situations with often strict time constraints and space to work. Photographing operations provides some of the most interesting and challenging healthcare photography to create, I feel privileged to be allowed into this environment and to witness critical life saving work in progress.
My first experience of photographing an operation was during a hip replacement procedure at a private hospital. I was apprehensive at first and daunted especially when the time came to put on scrubs and enter the theatre, having a vivid imagination does not help. My fears though were quickly dispelled by the understanding staff who were in good humour and put me at ease straight away eventually goading me to get closer to the action and better images, they recounted tales of other first timers to operations who fainted during their visit requiring medical assistance themselves. Its tempting in these situations to stand in a corner and remain there, out of the way of the busy staff, fearful of distracting anyone or stepping into a sterile area. Some of the best images I have taken were at close proximity to the staff and operating area. Of course sometimes this is not appropriate and remaining out of the way in a corner is the best place to be. I am still learning about working in these environments and discovering new ways to approach the subject matter with unique viewpoints, use of lighting and exposure.
Healthcare annual report assignment completed earlier this year for the Royal Brompton & Harefield NHS Foundation Trust Hospital. Completed over a two day period at the Hospitals London sites in Chelsea and Harefield. This years photo shoot took had an added significance as my daughter Eleanor was born the day after the first days shoot. As always it was a pleasure to meet the patients and staff at RBHT.
The work is a mixture of fly on the wall reportage and stage managed shots.
With the abundance of portrait images on the net, from selfies to super corporate LinkedIn profiles, images for social media need to stand out from the crowd and project the professionalism and confidence you have. Often a linkedIn profile is the first impression you make or it will reinforce your personality after that first contact. It is surprising how many professionals on linkedIn still use holiday or family photos as their profile image. While this is fine for Facebook. The images tend to all look the same. By this I mean that the lighting, the colour and ambiance are all very similar and are usually quite flat, lacking contrast, or with unnatural colour tones. These type of images can present you as down to earth and approachable, but do not suggest that you follow through with the same attention to detail that perhaps you have given to your CV or profile.
This is where a professional photographer’s portrait can really make a difference. By creating a flattering, approachable and confident headshot, that presents you uniquely the way you want and with attention to your target audience, it will stand above the abundance of selfies or friends snaps.
Whether you choose a pro photographer or not, when it comes to taking your profile portrait there are few guidelines you can follow to improve how well the final results works. From your clothing choices, grooming and the food and drink you choose to eat beforehand.
When I undertake this type of assignment, whether for an individual or a group session, I will use lighting which is complimentary to each subject, and select a background appropriate to the intended use. I will also ask the subjects to follow a few simple guidelines:
- MEN/WOMEN – Clothing should be neutral and coordinated. Its better to opt for darker tones black/grey (Reds, blues, yellows area Acceptable). Avoid stripes and busy / loud patterns. Including clothing with patterns on the inside lining or inside collars etc.
- MEN/WOMEN – Try to get hair done as close to the shoot as possible or at least within 2 weeks of the shoot.
- WOMEN – Bring hair clips / bands, ties brush etc in case needed.
- MEN – Shave on the day of the shoot if you don’t wear facial hair.
- MEN/WOMEN Bring a choice of jacket, shirt/blouse and tie. Clothing should be ironed and if possible bring a fresh shirt to avoid creases. If you usually walk or cycle to work and the weather is windy and wet try to arrive in time to sort out any hair or clothing issues which might result because of the weather.
- Without sounding like an overzealous health guru. Try to get an early night, stay hydrated but avoid caffeine and hot drinks on the day, before your photographed as this can make you sweat and look flustered. Eat a light meal before the shoot. If your travelling to my studio space in Surrey then I’ll happily reward you with fresh tea/coffee after the shoot.
During the shoot its advisable to apply the same body language and postures you would adopt when meeting colleagues or clients.
- Maintain eye contact with the camera.
- Keep expressions close to neutral without exaggerating emotions/expressions. Its ok to smile.
- Keep your posture upright but loose, lean towards the camera without slouching. Try to keep shoulders straight.
- Its often the case that crossed arms is a defensive unwelcoming posture. However in some sectors this can be interpreted as the posture of someone who is confident and control. Research your target sector and inform the photographer who will be viewing you portrait.
If you are going to upload images yourself to LinkedIn below are thee current guidelines for images.
- You can upload JPG, GIF or PNG files.
- File size – 4MB maximum.
- Your photo should be square.
- The ideal pixel size for your photo is between 200 x 200 to 500 x 500. If either width or height exceeds 4000 pixels, your photo will not upload.
- Select who you want the photo to be visible to.Click Save Settings.
Example LinkedIn Portraits