Portraits tailored specifically for the end use in mind online or in print from Linked In, corporate websites, and annual reports to editorial features.
With the abundance of portrait images on the net, from selfies to super corporate LinkedIn profiles, images for social media need to stand out from the crowd and project the professionalism and confidence you have. Often a linkedIn profile is the first impression you make or it will reinforce your personality after that first contact. It is surprising how many professionals on linkedIn still use holiday or family photos as their profile image. While this is fine for Facebook. The images tend to all look the same. By this I mean that the lighting, the colour and ambiance are all very similar and are usually quite flat, lacking contrast, or with unnatural colour tones. These type of images can present you as down to earth and approachable, but do not suggest that you follow through with the same attention to detail that perhaps you have given to your CV or profile.
This is where a professional photographer’s portrait can really make a difference. By creating a flattering, approachable and confident headshot, that presents you uniquely the way you want and with attention to your target audience, it will stand above the abundance of selfies or friends snaps.
Whether you choose a pro photographer or not, when it comes to taking your profile portrait there are few guidelines you can follow to improve how well the final results works. From your clothing choices, grooming and the food and drink you choose to eat beforehand.
When I undertake this type of assignment, whether for an individual or a group session, I will use lighting which is complimentary to each subject, and select a background appropriate to the intended use. I will also ask the subjects to follow a few simple guidelines:
During the shoot its advisable to apply the same body language and postures you would adopt when meeting colleagues or clients.
If you are going to upload images yourself to LinkedIn below are thee current guidelines for images.
Example LinkedIn Portraits