Corporate Photographer London Early Metrics CEO Portrait

Corporate London photographer Alex Orrow’s recent project shooting environmental portraits for the press and PR of Antoine Baschiera founder and CEO of Early Metrics.

Early Metrics are a unique ratings agency of start ups and SME’s measuring the developmental potential of start ups and SME’s. All the portrait photographs were taken at Early Metrics London office and on the street using the surrounding city buildings. All the setups were with a single light source, either bounced into a white diffused brolly or a large softbox using the Profoto B1. The aim of the project was to produce a suite of images that could be used for editorial purposes across many different publications and so  shooting a variety of imagery was a key part of he brief.

Images from the shoot were recently featured in the Financial Times Newspaper & Le Temps a Swiss daily Newspaper.

Alex Orrow is a corporate photographer based in London. Read more articles about other projects undertaken for commercial clients in London.

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SME World Class Engineering Photography

Earlier this year I had the great pleasure of working with SME Ltd. A world class engineering firm that has a fascinating heritage. Based in Steyning, West Sussex.

The Scale Model Equipment Company founded by Mr. Alastair Robertson-Aikman in 1946. Began as a designer and manufacturer of precision models for the exhibition and model engineering trade. The company expanded and diversified into engineering subcontracting, producing precision aircraft parts for prestigious companies such as Rolls Royce, Hawker & Martin Baker. The company went onto design pick up arms and turntables for the high end audio market and today continues to manufacture highly complex precision components. 

Taking place over two days the photography for SME captured both the heritage aspects of the company alongside the modern precision engineering. It was clear on my first visit to the factory that the company was unique from its 1950’s era architecture to the ethos of hand crafted engineering alongside cutting edge lathes and milling machines.

Everyone I SME Ltdmet had a passion for the company and engineering. I was impressed also to see that the founder Mr Robertson-Aikman’s original office remained untouched retaining the original decor of the 1960’s. Most of the product photography took place here and it was like stepping back in time, with wonderful objects from the era such as a desk fan, intercom and telephone. As well as the original furniture and furnishings.

The photographs taken were primarily for a redesign of the SME website which was recently launched. With a long shot list the photo shoot presented many challenges. I was tasked with photographing both exterior shots of the factory as well products on a white screen and environmental imagery of the factory and the precision components. The challenges consisted mainly of working in a confined space that was not

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SME Ltd Factory Photography

SME Ltd Factory Photography

SME Ltd