Corporate London photographer Alex Orrow’s recent project shooting environmental portraits for the press and PR of Antoine Baschiera founder and CEO of Early Metrics.
Early Metrics are a unique ratings agency of start ups and SME’s measuring the developmental potential of start ups and SME’s. All the portrait photographs were taken at Early Metrics London office and on the street using the surrounding city buildings. All the setups were with a single light source, either bounced into a white diffused brolly or a large softbox using the Profoto B1. The aim of the project was to produce a suite of images that could be used for editorial purposes across many different publications and so shooting a variety of imagery was a key part of he brief.
Examples of natural light (or ‘available daylight’ a more accurate description) corporate staff portraits and portraits for private clients in London and locally within Surrey. Shooting with only the available light can be difficult to master. There are many considerations to account for such as time of day, light direction, reflected colours, background, choice of lens, iso and shutter speed /aperture.
The beauty of working with only the available light without adding supplementary lighting, is the ability to setup quickly with minimal and lightweight equipment which is always good if you have to haul gear up stairs or a long way from a parked car. More importantly it allows you to focus on the subject, is less distracting and intimidating for the subject and is very flattering if the ratio of shadow to highlight is balanced well.
2014 has been a wirlwind year. My duaghter Eleanor was born in May and she is a beautiful joy to spend time with. Between power naps and nappy changes the last year has proven especially busy with lots of travel both abroad and in the UK. Photoshoot trips to regions of the UK I would not otherwise have visited and journeys further afield to Barcelona. I have been privileged to meet some amazing healthcare staff and see them at work. It’s been a pleasure to continue to collaborate with my long standing clients, producing creative work for annual reports, websites, marketing and advertising. I am looking forward to producing and developing more creative output in 2015.
I have also upgraded and added new equipment to my kit. The Nikon D810 and D800 currently the only DSLR 35mm cameras capable of producing 36 megapixel files, the largest digital image files available from a camera in this class. In conjunction with this I have upgraded my computer and storage in order to maintain an efficient workflow that can handle the larger files sizes produced by the D800 cameras.
Below is a small sample of photography completed during 2014.
Recent portrait work commissioned by the Financial Times to photograph the Eben Upton the Founder of Cambridge based Rasberry Pi for the FT Business Page. Rasberry Pi manufacture pocket sized affordable computers for school children. Priced at £24. The company has won acclaim for inventing the versatile computer which can be put to a multitude of uses.