Corporate London photographer Alex Orrow’s recent project shooting environmental portraits for the press and PR of Antoine Baschiera founder and CEO of Early Metrics.
Early Metrics are a unique ratings agency of start ups and SME’s measuring the developmental potential of start ups and SME’s. All the portrait photographs were taken at Early Metrics London office and on the street using the surrounding city buildings. All the setups were with a single light source, either bounced into a white diffused brolly or a large softbox using the Profoto B1. The aim of the project was to produce a suite of images that could be used for editorial purposes across many different publications and so shooting a variety of imagery was a key part of he brief.
Colour grading and toning provides a look similar to the many social media images found on instagram and elsewhere. This is not the same as applying a filter as you would in Instagram but a process that can be tailored to your specification and unique to a particular image or set of images. A few example options to colour grade and stylise images the non graded image is top left.
Examples of natural light (or ‘available daylight’ a more accurate description) corporate staff portraits and portraits for private clients in London and locally within Surrey. Shooting with only the available light can be difficult to master. There are many considerations to account for such as time of day, light direction, reflected colours, background, choice of lens, iso and shutter speed /aperture.
The beauty of working with only the available light without adding supplementary lighting, is the ability to setup quickly with minimal and lightweight equipment which is always good if you have to haul gear up stairs or a long way from a parked car. More importantly it allows you to focus on the subject, is less distracting and intimidating for the subject and is very flattering if the ratio of shadow to highlight is balanced well.
A sample of photographs from a recent healthcare photoshoot for the recently opened RB&HH Speciality Care luxury private out patient and Diagnostics centre 77 Wimpole Street located in the renowned Harley Street Medical Area of London.
Recent marketing photography completed for one of London’s premier hospitals The Advanced Screening Centre at The Harley Street Clinic. The Harley Street Clinic is part of the worlds largest private hospital groups HCA Healthcare and is located in the heart of London’s prestigious medical district.
Its been a busy year for Healthcare photoshoots, most noteworthy is a 3 day shoot undertaken for the Princess Grace Hospital. A world class hospital located in London’s healthcare district. The newly refurbished hospital is part of the prestigious HCA Group, the leading medical healthcare provider in the UK and United States. Below is a sample of images from a 3 day shoot that took place at the main Hospital and at the Institute of Sport Exercise & Health.
ACC Aviation recently launched an excellent new website. I was fortunate to be asked to take the corporate portraits of their staff which feature on the new website. Taken over 3 days at ACC Aviation’s new HQ the results are lively and fun and reflect well the very friendly staff.
The brief was to capture a spontaneous and natural shot of each member of staff member including the senior management. Simple lighting and dark background.
After an initial scout of the offices. It was decided we would shoot in the always dependable meeting room. I went about the photography by using a single strobe light with a fast recycle time and short duration. This meant that I could keep taking shots while the conversation flowed, capturing the lively and naturally engaged moments. The light itself was modified using a 6 ft Octa soft box with grid. I chose to use the grid because the space was tight. Using the grid avoided light spill onto the background and other surfaces close by, this often results in unintentional fill of the shadows and a flat looking subject. These particular shots were helped with great banter from Marketing Manager Emily Nesbitt.
ACC Aviation specialises in aircraft leasing, charter and the supply and refurbishment of aircraft seating. The Headquarters are based in Reigate just outside London.