Corporate London photographer Alex Orrow’s recent project shooting environmental portraits for the press and PR of Antoine Baschiera founder and CEO of Early Metrics.
Early Metrics are a unique ratings agency of start ups and SME’s measuring the developmental potential of start ups and SME’s. All the portrait photographs were taken at Early Metrics London office and on the street using the surrounding city buildings. All the setups were with a single light source, either bounced into a white diffused brolly or a large softbox using the Profoto B1. The aim of the project was to produce a suite of images that could be used for editorial purposes across many different publications and so shooting a variety of imagery was a key part of he brief.
Colour grading and toning provides a look similar to the many social media images found on instagram and elsewhere. This is not the same as applying a filter as you would in Instagram but a process that can be tailored to your specification and unique to a particular image or set of images. A few example options to colour grade and stylise images the non graded image is top left.
Examples of natural light (or ‘available daylight’ a more accurate description) corporate staff portraits and portraits for private clients in London and locally within Surrey. Shooting with only the available light can be difficult to master. There are many considerations to account for such as time of day, light direction, reflected colours, background, choice of lens, iso and shutter speed /aperture.
The beauty of working with only the available light without adding supplementary lighting, is the ability to setup quickly with minimal and lightweight equipment which is always good if you have to haul gear up stairs or a long way from a parked car. More importantly it allows you to focus on the subject, is less distracting and intimidating for the subject and is very flattering if the ratio of shadow to highlight is balanced well.
A sample of photographs from a recent healthcare photoshoot for the recently opened RB&HH Speciality Care luxury private out patient and Diagnostics centre 77 Wimpole Street located in the renowned Harley Street Medical Area of London.
This is a recent cover I shot for for the latest Royal Brompton & Harefield NHS Foundation Trust nursing recruitment brochure. Portrait was taken in the anaesthetic room of one Harefield Hospital’s operating theatres. This is one of a series of environmental portrait photographs taken of the super happy and friendly theatre nurse Nerea.
Earlier this year I had the great pleasure of working with SME Ltd. A world class engineering firm that has a fascinating heritage. Based in Steyning, West Sussex.
The Scale Model Equipment Company founded by Mr. Alastair Robertson-Aikman in 1946. Began as a designer and manufacturer of precision models for the exhibition and model engineering trade. The company expanded and diversified into engineering subcontracting, producing precision aircraft parts for prestigious companies such as Rolls Royce, Hawker & Martin Baker. The company went onto design pick up arms and turntables for the high end audio market and today continues to manufacture highly complex precision components.
Taking place over two days the photography for SME captured both the heritage aspects of the company alongside the modern precision engineering. It was clear on my first visit to the factory that the company was unique from its 1950’s era architecture to the ethos of hand crafted engineering alongside cutting edge lathes and milling machines.
Everyone I met had a passion for the company and engineering. I was impressed also to see that the founder Mr Robertson-Aikman’s original office remained untouched retaining the original decor of the 1960’s. Most of the product photography took place here and it was like stepping back in time, with wonderful objects from the era such as a desk fan, intercom and telephone. As well as the original furniture and furnishings.
The photographs taken were primarily for a redesign of the SME website which was recently launched. With a long shot list the photo shoot presented many challenges. I was tasked with photographing both exterior shots of the factory as well products on a white screen and environmental imagery of the factory and the precision components. The challenges consisted mainly of working in a confined space that was not