The Advanced Screening Centre at The Harley Street Clinic

Recent marketing photography completed for one of London’s premier hospitals The Advanced Screening Centre at The Harley Street Clinic. The Harley Street Clinic is part of the worlds largest private hospital groups HCA Healthcare and is located in the heart of London’s prestigious medical district.

The Harley Street Clinic / Advanced Screening Centre Healthcare photoshoot London The Harley Street Clinic / Advanced Screening Centre Healthcare photoshoot London The Harley Street Clinic / Advanced Screening Centre Healthcare photoshoot London The Harley Street Clinic / Advanced Screening Centre Healthcare photoshoot London

The Princess Grace Hospital – HCA Healthcare Photoshoot

Its been a busy year for Healthcare photoshoots, most noteworthy is a 3 day shoot undertaken for the Princess Grace Hospital. A world class hospital located in London’s healthcare district. The newly refurbished hospital is part of the prestigious HCA Group, the leading medical healthcare provider in the UK and United States. Below is a sample of images from a 3 day shoot that took place at the main Hospital and at the Institute of Sport Exercise & Health.

Agency: Atticus

Art Direction: Carl Wills

ISEH - Princess Grace Hospital Healthcare Photography

Princess Grace Hospital Healthcare Photography

Princess Grace Hospital Healthcare Photography

Princess Grace Hospital Healthcare Photography

Princess Grace Hospital Healthcare Photography

Princess Grace Hospital Healthcare Photography

Shooting Engaging Lively Corporate Portraits

ACC Aviation recently launched an excellent new website. I was fortunate to be asked to take the corporate portraits of their staff which feature on the new website. Taken over 3 days at ACC Aviation’s new HQ the results are lively and fun and reflect well the very friendly staff.

Brief

The brief was to capture a spontaneous and natural shot of each member of staff member including the senior management. Simple lighting and dark background.

Approach

After an initial scout of the offices. It was decided we would shoot in the always dependable meeting room. I went about the photography by using a single strobe light with a fast recycle time and short duration. This meant that I could keep taking shots while the conversation flowed, capturing the lively and naturally engaged moments. The light itself was modified using a 6 ft Octa soft box with grid. I chose to use the grid because the space was tight. Using the grid avoided light spill onto the background and other surfaces close by, this often results in unintentional fill of the shadows and a flat looking subject. These particular shots were helped with great banter from Marketing Manager Emily Nesbitt.

Lively Corporate Portrait Engaging Corporate Portrait Business Portrait Fun Corporate Portrait Responsive Corporate Portrait

ACC Aviation specialises in aircraft leasing, charter and the supply and refurbishment of aircraft seating. The Headquarters are based in Reigate just outside London.

Image Delivery Online

I have been supplying digital images to clients for many years, using a mixture of optical discs (CD/DVD’s) sent by post or by uploading to a server such as YouSendIt or Dropbox. For me online delivery provides speed, a guaranteed delivery time and a reduction in the use of environment damaging plastics and paper.Alex Orrow Photoshelter Download

 

 

Photoshelter

As a commercial photographer I need online delivery, proofing and storage. These are essential elements to my workflow. Having a service provider like Photoshelter has enabled me to provide a consistent, secure and adaptable solution to send images to clients. Along with tools for proofing and collaboration there is also long term storage of image files in almost all formats.

Access & Downloading

Clients can access image files by a secure link accessible only to a specific user login or a password. The default for all client galleries is no access, this makes galleries very secure. From this starting point I have to manually select those who have access. I never provide password only or open access to galleries unless this is requested by the client. Permission to access and download images is setup initially by entering the recipient client’s email into the Photoshelter address book. I then send a link to the client, which directs them to a login page. An email and password is requested at this point. Clients who are receiving access for the first time will have to create their own password by creating an account.

Client Area

Clients set up with a Photoshelter account can access all the galleries I have shared with them. This can be achieved by viewing the ‘Client Area’ from here its possible to see a list all of galleries and gallery collections. Its also possible to see shared light boxes as well.

Tools

  • Lightbox –  A lightbox is a way of collaborating on selecting images and sharing specific images with either myself or another collaborator.
  • Proofing Tool – Streamlines the process of viewing and selecting images to be shared with me for the purpose of processing and optimising.
  • Downloads – From the gallery page its possible to download images as a batch or individually.

Photo shelter has continued to advance its technology and provide better tools and value for money. It is now possible to store images long term online in the cloud. There are plans to integrate the Lightbox and Proofing Tool to make the whole system more user friendly.

Full instructions for each aspect of the Photoshelter service are provided here.

If you are interested in joining Photoshelter please use the following link to save money on sign up. http://www.photoshelter.com/referral/AL9XR29M79